Drag & Drop - Alcoholic Drink

Advertising any type of alcohol can be quite tricky, but having specific regulations, an inner training system and a clear brand direction is essential. However, the challenge also provides room for creativity and outside the box ideas.

With this banner, we focused entirely on creating an interactive, fun and lighthearted creative. The concept is simple - we start by showing a tall cocktail glass and around it all the ingredients for the perfect mixed drink - the ice, the lime, and the lemon. Users can drag and drop the elements inside the cup and once it's filled - the second banner side is revealed. We kept it simple and entirely alcohol-free - logo, slogan and promotional video.

We rest assured that our task was completed successfully by creating an interactive, easy to navigate concept, with a simple and clear message to engage and entertain the audience.