Our Direct Deals Manager is designed for managing direct deals and for reaching a specific website placement exclusively. By using our Direct Deals you can reach a range of websites outside of the CPC Ad Network. The direct deals are served on placements with excellent visibility and can significantly expand the reach of your campaigns. The advantages of media buying through a direct deal are as follows:
Through our direct deals, you can target your campaign to the level of a specific advertising placement in a given media. Usually, such placements are not available through the ad network on a CPC model,. You can access them only on a CPM model, since the media has set a minimum price threshold (price floor).
Unlike the randomly allocated placements in the advertising network, in the direct deals all placements are agreed with special conditions. Therefore, the placements in the direct deals have an excellent viewability rate, which varies from 40-50% to 80-90%.
Creatives added to the Direct Deals Manager go through a fast manual approval process to make sure they're safe and appropriate for the Publisher. If the creative is rejected, feedback is provided with information on what you can do to get your creative approved.
You can count on assistance from our experts with scheduling a direct deal, picking out the most suitable website and ad position, or you want to negotiate a specific ad space - we are here to help you create, set up and optimize your direct deals for a high-performing ad strategy!
The ads that you will use in your Direct Deals campaigns go through a quick and easy approval process. If by chance your ad is rejected, our admins will give you detailed feedback on what the problem is and how to fix it.