Frequently Asked Questions - Advertisers


On this webpage you will find all the information needed to sign up as an Advertiser in the platform and to create, optimize, and track your campaigns performance.


EasyPlatform is an interactive platform for managing online advertisements.. With its help you can publish ads in multiple websites in real time. You can advertise your product/service or brand in front of your potential clients and significantly increase your online reach and conversions.

EasyPlatform works with a multitude of websites with vast reach. You can review the full list of active websites in the platform. Your advertisements will be shown only in the sites you have chosen in your campaign settings.

As an advertiser in EasyPlatform you only pay for the actual clicks or impressions depending on the price model you use. There are no subscription taxes, additional fees or commissions! You only have to deposit a sum/budget for advertising in your profile account. You can make a payment in the menu Billing » Payments » New Payment and the sum will be in your profile after the successful transaction. The registration itself is absolutely free.

After you have made a successful payment in the platform, you may start your campaigns. The sums which are spent by them are withdrawn from your profile balance and cannot exceed the payment you have made.

You can make a payment of your choice but no less than 50 EUR or 50 USD. The payment is made in the menu Billing » Payments and via the button New Payment.

You can choose from two types of payment methods - Credit Card or Wire Transfer.

If you choose Credit Card, please prepare your card in front of you to be able to enter the necessary credentials.

If you choose Wire Transfer, an automatic bank order will be issued in order to be able to make the payment easier. You can find it under the label "Wire Transfer" in the list with payments, which you can find in the Billing » Payments menu.

After the successful transaction the payment will be approved by our admins and the sum will be added to your profile. An electronic invoice will be issued and available for download in menu Billing » Invoices.

AD CAMPAIGNS


In order for your ads to begin displaying you have to create an ad campaign. This is where you set all of the targeting options and create/upload the ads. The settings are:

  • Label of the campaign - give a distinctive name for your campaign in order to differentiate the campaign, its targeting and purpose, for example: November 2020 - Hats - Banners - Mobile"
  • Website targeting - you can choose where your ads will be shown before the campaign even starts. You can filter or block some sites according to their category, content or audience by your choice or campaign goals.
  • Daily and Campaign budget - you can define the maximum daily budget the campaign may spend. Beside this you can define the overall campaign budget. This is extremely useful when you have more than one active campaign and you want to distribute the budget among them. In this way every campaign will spend exactly as much as you have defined.
There are additional targeting options by your choice:
  • Device Targeting - Mobile devices, Tablets and Desktop
  • OS Targeting - Windows, Apple, Android, Linux
  • Day Parting
  • Geo Targeting
  • Targeting by user audience
  • Targeting by interests
After you have edited the campaign settings, you have to save the campaign and the settings by pressing the Save button and later upload or create your ads. The other option is to upload/create them right away by pressing the button Save and add new creative.

The campaigns have three types of Delivery in the platform: Waiting, Online, Delivered.

  • Waiting – the campaign is automatically paused because of a certain reason. In order to find out what exactly, hover with your mouse pointer above the question mark next to the label "Waiting".
  • Running – all the criteria is met. The campaign is online and is being shown to users an the current moment.
  • Delivered - your campaign has reached the budget limit or the time period you have defined and has been paused automatically. It has met your requirements and has been Delivered successfully.

You can control whether your campaign is running or paused by the Status of the campaign. It is either Enabled or Disabled.
  • Enabled - you want the campaign to show online
  • Disabled - you do NOT want the campaign to show online
In order to change the Status of the campaign you only have to click on it and to edit it by your choice. The changes are applied instantly and your campaign is modified in just a second.

Of course! You may edit it at any moment. Just after a few minutes after the edit, all the changes will be online. You just have to click on the label of the campaign to edit its settings.

In the main navigation menu you may find the two types of campaigns - Ad Network and Direct Deals. When you start Network campaigns you pay per click (Cost-Per-Click). When you start Direct deals, the payment is for 1000 impressions (Cost-Per-Mille).

Premium campaigns are available an the moment by request to our team. They are shown in certain websites and placements and are direct orders.Contact our team for more information and cooperation.

When you start a new campaign the platform will suggest a default PPC. You can edit this price - the minimum is 0.02 EUR. The practical approach is to change the price according to the daily budget - if it is met before the end of the day, you can lower the price even more. And the contrary - if the campaign is struggling to gather the needed impressions and clicks, the price is too low and you should increase it to generate enough impressions and therefore clicks.

The higher the price per click is, the bigger the chance to win more impressions while competing with the other campaigns in the platform. If you use too many targeting options - the defined audience is very small and therefore the price is really important in order to win the impression and show your ads to the users that matter the most. For example, when you target a specific city, only users using desktops and only between 10:00 and 20:00 and even only users in certain audience in our Targeting by Interest, the users are fewer and you have to beat the other campaigns in order to show your ads to them.

A specificity of the platform is that the price per click is not dynamic. This price is not the max-price and the platform decides how much every click costs. All the clicks in the platform will be at the price you have entered in the campaign.

Yes, the platform rates the campaigns using Ad Score. It is formed by two factors - CTR (Click-Through-Ratio) and PPC (Price-Per-Click).

The Ad Score of each ad campaign is variable based on historical data. It is calculated for every ad tag in the platform which means that one campaign may have bigger priority in one site and lower in other and even different in one site but different placements. This algorithm helps your campaign be more visible on websites where the users are interested!

AD TARGETING OPTIONS


Yes. Here at EasyPlatform you can take advantage of our adverse targeting tools which include targeting by Time period (by week days and hour-parting), Location, Device, Operating system, Interest and Demographic. You can change your campaign anytime by clicking on the name of your campaign or from the Settings tab under any campaign.

You can choose at exactly what time to show your ads to users - based on week days and hour-parting. You can use these targeting options to start or stop your campaign during a certain time period. You can also set a start and end date and hour within a 5 minute precision.

We offer you IP-based targeting which ensures that your campaign is shown to only the users of your desired location. We use data from the leading company MaxMind™ which ensures precise targeting according to your needs.

You can choose on what devices your ads are shown on - Desktop, Tablet, Mobile, Other. You can also precise your targeting by choosing a certain operating system only - Windows, iOS, Android or other. This is very beneficial if your ads are based on a certain mobile app.

Based on anonymous cookie data we are able to track and analyze the online behavior of our users. We create different user profiles based on their gender and their interests. By using this data you can target your ads to only a certain gender for example or interest group. We have over 25 available interest categories!

Our Audience Center will allow you to track events on your website, build segments based on users’ activity, track conversions with post-view and post-click technology. By doing so you can remind users of your product, help them finish their order or only target entirely new users!

You can use two types of data for your audience:

  1. Click and interaction data from your own campaigns - this way you can target users who have made (or haven't) a desired action.
  2. You can place our targeting pixel code on your website which tracks a variety of user actions on your website (such as page view, add to cart, purchase, scroll, etc.) and use this data to create user audiences. You can visit our detailed article on how to implement and use our pixel code correctly >>>.

    The first step is to enable the Audience Center from your account - navigate to the Audience menu and click on Activate Audience Center. After this you can begin creating your custom user audiences from the Create audience button in the same tab.

AD FORMATS


You may choose between Responsive Ads and Banner ads. They have different looks and different affect on the users:

Responsive Ads are easy to create contextual ads with a title, description and up to 5 images which rotate in a carousel. They are a really good choice for presenting certain offers and products. They contain more text which is useful when trying to give the users more information about the characteristics and advantages of the product. The images are with two sizes for optimal results: 400x300px and 600x314px. When there is more than one image in an ad, they rotate and the users see all of them and can navigate through them. This way you can show several products simultaneously, or several images of the same product.

Banners are interactive ads which can be dynamic HTML5 banners or can be static graphic images (.jpg, .gif, .png). This powerful ad format in our portfolio is effective and widely used because of its combination of price, reach and potential. It may be used for brand image campaigns as well as product ads. The ad sizes are according to IAB Standards: 300х250px, 336x280, 300х600px, 336x600, 600x220, 600x400, 970x250px, 728х90px, 728x250. The maximum weight of the banners is 150 KB.

You can create new responsive ads by clicking the button Create new native ad in the Native ads menu or just click New ad under the campaign name to which you want to create your ads. We recommend the second way because it is easier.

  • Enter the title of your ad (max 30 characters).
  • Enter the description of your ad (max 80 characters).
  • Enter the final landing page link, where you want to redirect the users who click on the ad.
  • The images for the ad can be uploaded from your computer; selected from already uploaded images in other campaigns, or selected from our Gallery. In our Gallery you can find high-quality, free to use Stock images.
    We require images of two sizes – one with minimum size of 400x300px with 4:3 ratio and one with maximum size of 600x314px with 1:1,91 ratio. This way your ad will have the best representation in different placements and optimal visibility.

You can do so by clicking on the link Add new banner under the name of your campaign.

  • Choose the type of banner you are uploading - HTML5 banner or static image (.jpg, .gif or.png)
  • If you have chosen HTML5 banner, please select the size of the banner
  • Upload it by clicking on the Browse button
  • Enter the final landing page link, where you want to redirect the users who click on the ad
  • In the Preview module, located at the lower part of the window, you will see your banner preview.

You can run detailed reports by using our reporting module. You can find it in the menu Reports. In the module you may use different options and filters to see the exact data you need - by date, by site, by campaign, by ad unit. You can access detailed data regarding user device and more.

In order to start using the platform you should follow these simple steps:

  1. Create your profile in the platform
  2. After successful log in in the system, you have to make a payment in order to have a sum in your profile which your ads will spend. You may do this in the Billing » Paymentsmenu
  3. Create your first campaign from the menu Network » Campaigns
  4. Create at least one Responsive Ad or upload at least one Banner in your new campaign
  5. Make sure that your campaign Status is Online - this means that all the necessary conditions are met and the ads are online.

UTM parameters are used to send data to analytic softwares like Google Analytics. UTM parameters are specific tags that you can add to your links which allow you track a variety of data regarding the source of your website traffic. When setting up your ad in EasyPlatform we automatically provide you with recommended UTM parameters. You will find them right below the field in which you fill in your URL so you can easily copy them and attach to your link.

The default UTM parameters are:

utm_source=easyads - defines traffic source

utm_medium=cpc - defines campaign type

utm_content=_adunit_ - gives information about the ad on which the user has clicked

utm_term=_publisherurl_ - gives information about the website from which the user has come from

utm_campaign=easyads_campaign_12550 - provides the unique campaign id

UTM parameters are added to the end of the link, after a ? mark. Here is an example link with added UTMs: https://easyplatform.com/?utm_source=easyplatform&utm_medium=cpc&utm_content=_adunit_&utm_term=_publisherurl_&utm_campaign=easyads_campaign_12520

We also provide dynamic UTM parameters with which you can send even more detailed info from your ads to your analytical software:

{{adunit}} - dynamically fills in the ad on which the user has clicked

{{publisherurl}} - dynamically fills in the website from which the user has come

{{campaignid}} - dynamically fills in the unique EasyPlatform campaign ID

{{device}} - dynamically fills in the device which the user has used

{{cost}} - dynamically fills in the price per click

Our Moderators always add the default UTM parameters to all links when reviewing uploaded ads by Advertisers. However, we still recommend that you personally add all UTM parameters which you would like to use, especially if you want to use custom ones.

You may send us your questions and inquiries directly to our team from your account in the platform through our Support system. Click here to access it now..

Do not hesitate to contact us. Write to us on our email: team@easyplatform.com
We are here to answer your questions and provide assistance!