EasyPlatform offers programmatic pay-per-click media buying in numerous quality Bulgarian and Macedonian publishers. New publishers are contacted personally, vetted and added weekly. After acceptance, we keep direct and long term relationships with all publishers and monitor the quality and the traffic of their ad placements.
Our advertising platform includes an array of ad management and targeting modules, helping publishers and advertisers to manage, traffic and report on their online advertising campaigns. It is easy enough to use, but powerful enough to produce great results! Here are some features you can take advantage of:
No need to wait hours or days for reports as data is being recorded in real-time. You do not have to wonder where your ads are being shown ever again as we provide transparent and fully-detailed reports down to the exact site, placement and creative.
You can easily build text ads straight from the platform. Upload your own pictures or grab a stock image from our free gallery. Add a call-to-action button, a short title and a good description and let our publishers experiment with different fonts (or background) colors and ad sizes.
If native formats or static banners don’t work for your brand or you are looking to step up your advertising strategy, take advantage of our interactive high-performance HTML5 rich-media ads and our interaction-based reporting.
By installing our audience pixel you can easily track any website event or conversions with post-view and post-click technology and use this data to build segments for remarketing. Our custom interactive HTML5 banners can collect valuable information about any user interaction even if there is no click on the banner, such as: mouse over, scrolling, drop-down select, slide, scratch and many other various actions.
Most of our clients use Google Analytics to monitor their websites and find the best performing targeting settings for their needs. The good news is that our platform allows you to track in detail your advertising traffic by attaching dynamic UTM tags to your landing page URLs.