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If you use our EasyAds / EasyPlatform platform as a registered user (Publisher or Advertiser), you provide us with the minimum amount of personal data we need under the current legislation in the Republic of Bulgaria to conduct business:
This type of data is stored while you have an account with us. If you wish to close your account, we retain only the data for which we have a lawful basis and will keep it for as long as may be required by the local authorities.
Traffic data is those data that are collected as a result of a click on ads realized via the EasyAds / EasyPlatform platform. These data guarantees the validity of each click and is an integral part of the service provided, proving its quality and credibility. Regarding traffic data, the Electronic Communications Act applies and the data is stored within 6 months. Such data shall be transmitted to the specialized authorities and institutions only in accordance with legal provisions. The data we store is:
A cookie is a small text file that the web site stores on your computer or mobile device when you visit it. The cookie allows the web site to remember your preferences (such as selected language) for a certain period of time, so you do not have to re-enter them when you return to the site or when switching from one page to another.
In order to improve the usability of our websites easyads.bg / easyplatform.com and to provide certain functionality while navigating (for example: language selection, location capture, referral etc.), we are writing cookies. This data is completely anonymized, but if you do not wish it to be storeded, please delete the cookies from your browser or use our site through an anonymous browser window. Keep in mind that the cookie is set for a certain domain, browser, and computer. So if you visit our sites at home, at work or from different browsers, you must refuse to store cookies for any particular device or browser. If you block the cookies from our sites, some web pages or site features might not work but our services will remain available. This type of data is stored according to the period of validity of the registration of the cookie, but not longer than one year.
EasyAds Ltd uses third party services to analyze user behavior on easyads.bg and easyplatform.com. The tools we use are Google Analytics, Facebook Pixel and Facebook Comment Plugin, which could collect different personal data for you, for example: IP address, device IDs, and more. Cookies can be saved on your device to help such third party services identify you. The data collected by third parties is not related to the advertising services offered by EasyAds Ltd and is only used within the Google and Facebook products. If you refuse to share your data with third parties, you will continue to have access to our services.
Regardless of the source of your data, we DO NOT COLLECT and DO NOT use an unique identifier of your browser or mobile device, nor of you as an user. Your data is completely anonymous!
If you would like to look at the data gathered for you so far in our cookies, please use the link below. You can check the information in it and have the option to delete it. If you want to disable data collection from that point on, you will need to disable the cookie entry in your browser settings. Please keep in mind that data collection in cookies helps platforms like ours show more relevant ads for you.
Under the current Bulgarian and European legislation, we have the following obligations to you as a consumer with respect to your personal data:
We store all data on our own servers, collocated in data centers on the territory of the Republic of Bulgaria. When choosing our partners for server colocation, we expect a very high level of security and require that they meet the following industry standards
In terms of data processing by EasyAds Ltd employees, we restrict the access to the platform with individual passwords and set different access levels. Our employees deal with this information with responsibility and only to provide you with our services.
EasyAds Ltd receives the data needed to display targeted advertising through its partners - Publishers or Advertisers. EasyAds Ltd works only with trusted partners based on contracts and confidential agreements. Information is gathered in real-time when an ad code of the EasyAds / EasyPlatform platform is palced on partner websites. The data is recorded in anonymized form in the user's cookie WITHOUT an unique browser identifier, WITHOUT a mobile device identifier, and WITHOUT using another option to identify the user. Our partners can stop collecting data for targeted ads at any time with the functionality provided for this purpose.
We may have contracts with third parties and external service providers located outside of the European Union or the European Economic Area, such as customer services or website hosting. In such cases, the information will be disclosed to these companies or individuals in order to allow further processing. We carefully select these external service providers and check them regularly to make sure that your personal data is kept and used only for the purposes set by us. In addition, under our contractual relations, they are required to process your data exclusively in accordance with European data protection laws. When it comes to a country outside of the European Union or the European Economic Area, we ensure that there will be a reasonable level of data protection.
Personal data will be disclosed to criminal prosecution authorities as well as to injured third parties if an investigation into illegal or malicious site entry is required. This will only happen if there is concrete evidence of illegal entry or abuse. We are legally required to provide information to certain government agencies. These are criminal prosecution authorities, state authorities that pursue administrative violations punishable by fines or tax authorities.