The more you know about your potential clients, the smarter you can be with your campaigns. Our targeting tools you’ll have all the options you need to filter your audience data, build advanced segmentation with a set of nested conditions that allow for different combinations of data we’ve collected.
Based on anonymous cookie data we are able to track and analyze the online behavior of our users. We create different user profiles based on their gender and their interests. This data is available for Advertisers and you can target your ads to only a certain gender for example or interest group. We have over 25 available interest categories!
Our Audience Center will allow you to track events on your website, build segments based on users’ activity, track conversions with post-view and post-click technology. You can place our tracking pixel on your website and create custom audiences from data which you can later use for your advertising campaigns. This will allow you to only target users who have made (or haven't) a desired action. By doing so you can remind users of your product, help them finish their order or only target entirely new users!
Our IP-based targeting ensures that your campaign is shown to only the users of your desired location. We use recent and accurate data from a leading company in its field to ensure you precise targeting according to your needs! Beside the GEO IP targeting you have Internet Service Provider (ISP) Targeting in your arsenal to filter even more the audience.
Some campaigns may perfomr better only at certain hours of the day, or days of the week. You can use our day and hour parting targeting options to automatically run and stop your ads at your desired time period.
We provide options which control how frequently your ads are shown to the same user. You can increase/decreases the number of shows depending on your advertising goals.