In-banner video - Event Promotion

This concept was created to promote an expo with a niche audience and topic. It is made in close resemblance to the graphic elements and website of the client. The top of the banner contains the logo, the dates on which the event will take place and a call-to-action button which leads to a free entrance registration.

In the middle part of the banner we have positioned a video which gives insights on what to expect from the program with multiple frames from past events. It gives an idea of the atmosphere and dynamic of the real event in order to inspire the users to come despite of the current health crisis. The lower part of the banner is made of three automatically changing slides which introduce the main exhibitions. This HTML5 banner is dynamic and great for user engagement. The idea here is to spread awareness on the event but also generate registrations, thus the two call-to-action buttons.

The second step in our strategy was to retarget all users who had clicked on the first HTML5 banner. We decided to go for a countdown banner which creates a sense of urgency to hurry up and register now for free access. The banner was set to start a few days before the event so the user knew there was a short time left before the beginning. Since events are time-sensitive the countdown widget is perfect for reminding and urging users to act now before the deadline is up!