Dynamic Field - Vinetki.bg

While driving in Bulgaria, you need an electronic mark e-vignette for the motorways and some 1st - 3rd class roads. The e-vignette can be bought online from the certified providers. With this HTML5 banner we created an HTML5 banner for the biggest vignette provider in the country. Before landing on the site, users may check the validity for their e-vignette by entering their car plate number in the banner. After clicking on the button users are redirected to the landing page with a prefilled information about the validity of their current vignette. It is a simple, but useful service which helps the user to make a quick decision by seeing the expiration date of his Vignette immediately after clicking on the ad. Also, we collected data from each banner query and have built an audience from those data. A simultaneous remarketing campaign was launched to bring the users back to the website.