Scratch To Reveal - Christmas Promo

This HTML5 banner comes with a “scratch-off” field which reveals a hidden object, promotion or upcoming event. In our example the banner promotes a Christmas Promo Campaign. After scratching off the first image which is stylized as unwrapping a special gift, underneath is more information about the exact promo and a call-to-action button to engage with the activity.

This HTML5 ad is the perfect mix of technology and marketing psychology. The users are curious to find out what is underneath the scratch-off field while at the same time are having fun doing so. This way we effectively fight banner blindness and lead to a high percentage of user interactions and engagement with the banner. Also, because they have put in some effort in scratching off the image, users are more likely to remember the product/service the ad promotes.

The second banner (click to see it here) was used for remarketing purposes and creates a sense of urgency that the offer is running out using the countdown widget. It is a successful approach in re-engaging users who have once interacted with the first banner but not converted.