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Banner blindness is a myth! In fact, people enjoy engaging with digital ads and easily understand their purpose. HTML5 ads are a better way to tell your brand story and boost engagement since users are more ready to swipe a carousel, play a mini-game or tap to uncover more, rather than click to a website. Interactive HTML5 creatives made for your specific needs can capture up to 20X more attention!
However, we know that creating advanced banners can be a challenge, they need coding and design skills. That's why we have a HTML5 collection with some great ad examples ready to be adjusted and customized in any way. All tried & proven! Here are some of the user-initiated elements we can implement on a banner level: scratch-off, pull, drag&drop, flip, rotate or swipe.
Reaching your potential clients with amazing HTML5 ads can be simple and effective. Dedicated team of designers and developers is here to service your specific requirements and get the creative done. From there, you can deploy ant watch its performance through metrics such as CTR, viewability, interactivity rate, and conversions. Here how it goes:
We use a mix of programming skills to build beautiful and effective brand and product experiences. All custom made – no compromises, no design restrictions. We can provide digital mock-ups/concept designs from scratch or based on existing artwork or based on brand identity like brochures, print ads, websites and corporate ID documents. We create clean HTML5 code without heavy libraries and bootstrap. Our designers make your ideas happen based on data that comes from hundreds of successful campaigns. Once online, your ads will grab attention to make the users perform your desired action.
The HTML5 banners we create are delivered as 3rd party tags and are hosted by us in order to provide you an interaction-based reporting and be able to test, monitor and optimize the creative to adjust it for optimal performance. The tags are supported and eligible with the majority of DSPs, ad exchanges and ad networks. Regardless of the platform you use to buy advertising, we will find a successful way to integrate and collaborate. Google's ad serving technology (DV360, Google Ads & Google Ad Manager) is fully compatible with our tags as we are a Google certified third-party ads vendor.
Our interaction-based reporting gives you a measure of rich-media interactivity. You can see how successfully a digital ad captured user attention. This will surely change the effectiveness of your online campaigns and prove that banner engagement exists even without many website clicks!
But this is not the end – we provide you with the ability to create custom audiences based on the users actions and personalize the following communication. With engagement data from your HTML5 rich-media ads you can segment users based on the actions they took (or didn’t). Then trigger creatives based on that data in order to provide the optimal communication on every step.
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