Creative Formats

EasyPlatform offers a wide variety of advertising formats – customizable native ads, video ads, static banners and HTML5 banners which can be interactive and gamified. Complete your marketing goals in the best way possible by using the right ads and by following the latest online advertising trends! Explore what are the technical requirements for the different ad formats.

Native Ads

You can build native ads easily using our free creator. Your creatives will automatically transform into a native format that adjusts to publishers’ websites and fits any available ad space. Creating native ads will only take you a few minutes because you only need to add images, write a short headline and a description, choose a call-to-action button and fill in the link of the landing page.

Characteristics:

• Easy to create and edit
  
• Attach up to 5 images to one ad (400х300px and 600х314px)
  
• Set random or consecutive image rotation
  
• Choose from our predefined call-to-action buttons
  
• Set ad heading - up to 30 symbols and a description - up to 80 symbols

Video Ads

This type of creative is managed in the same way as classic native ads, but instead of images you need to add a video. Upload your video on Youtube, copy the URL and paste it in the appropriate field in our video ad creator. Then add a short description, choose a call-to-action button and save the new video ad. Each click on the play button is paid by the advertiser. The pricing model is CPA (cost-per-action).

Characteristics:

• Easy to create and edit
  
• Use your YouTube videos when building the ad
  
• Title (up to 30characters) and description (up to 80 characters)
  
• Pay only when the video is manually started by the user
  
• The video starts with sound on
  
• The ad is clickable and leads to a predefined landing page

Standard Banners

Banners are great for achieving a much better visual communication and for boosting brand awareness. We support all popular standard banner sizes but we recommend the following if you want to increase your reach (in px): 300x250, 300x600, 336x600, 336x280, 600x220 (Ddesktop), 600x400 (desktop), 728x250 (desktop) and 970x250 (desktop).

Characteristics:

• Support for all standard IAB banner sizes
  
• Easy upload, copy and edit ads
  
• JPG, PNG, GIF support
  
• Maximum file weight - 200 KB

Interactive HTML5

In an environment where ads are almost everywhere, static banners or native formats might not work for your brand as expected.To fight banner blindness you need to offer some interactivity to evoke engagement with the ad. This can only be achieved with custom built HTML5 banners. For our customers we offer the service of creating interactive ads. Their interactivity can be measured by our reporting to deliver much more data insights than the standard banners.

Characteristics:

• Support for HTML5 banners from editors such as Google Web Designer, Adobe Animate and others
  
• Creation of custom HTML5 ads (on request)
  
• Possibility of animated or gamified creative
  
• Banner engagement - interactions data reporting

Overlay Story

Our Overlay Story ad format is a full screen ad with a stunning engagement rate! It is displayed in two parts – first the user sees a small Sticky Teaser Ad at the bottom of the screen. If interested, he can click or swipe up and open the content to full screen where he can see more in the Overlay Story Ad. He then has the option to click through to the website via a CTA button or hide the overlay ad forever.

Characteristics:

• Great visibility – the covers almost the entire screen of the phone
  
• Very high engagement – 40% of the users open the Overlay Story by sliding up the little Sticky Teaser Ad
  
• It does not interrupt the user experience - the Overlay Story is expanded manually and can be closed at any time
  
• Interactions data reporting available
  
• A longer text, a multi-frame carousel, or a video can be added to the full-screen overlay creative

Dynamic Product Ads

Using a dynamic product feed, in this type of ad, we are able to show a real-time personalized list of products that users have already viewed in the e-shop. The creatives are primarily used for dynamic product remarketing, which brings users back to specific products to complete their shopping.

Characteristics:

• Use for dynamic product remarketing
  
• Achieve full marketing automation
  
• Advanced product management rules within the banner
  
• Increased ROAS, unmatched by any other advertising format
  
• Easily apply our custom templates and do A/B tests