Direct programmatic deals on premium Bulgarian websites

EasyAds Direct Deals is our service for managing programmatic direct deals on selected sites. This service is only available in Bulgaria (in Bulgarian publishers). In this article, we've outlined key points to help you understand the benefits and unique aspects of running this type of campaign through the EasyAds platform.

Leading Online Publishers

Currently, EasyAds offers Direct Deals in the following Bulgarian publishers: news.bg, money.bg, webcafe.bg, dnes.bg, investor.bg, btvnovinite.bg, dir.bg, manager.bg, 24chasa.bg, offnews.bg, mediapool.bg, actualno.com, imot.bg, mobile.bg, olx.bg, bg-mamma.com, and others. For an up-to-date list of publishers, please contact our team.

Fixed CPM (Flat Rate)

Direct deals in EasyAds are executed on a fixed net CPM, with the price being the same across all media we work with. The purpose of this type of pricing is to achieve easier planning and also to be able to package multiple media platforms into one campaign on a first come, first served basis.

Viewability of the Ads

In Direct Deals, we have a mandatory standard for the advertising placement. And it is - in-article or under article. This allows us to achieve high quality of the offered impressions with an average viewability over 50%, and Time-in-View over 17 seconds. The size is optimal for mobile environment, namely - 300x600.

Technical Integration

Direct deals in EasyAds are set up in the publishers' ad server as Price Priority Line Items. This is a functionality of the most popular ad server Google Ad Manager, which allows each campaign to compete on price with the others. For this reason, the inventory we have in each media is the so-called programmatic non-guaranteed, which allows bidding with a net price for the available impressions, applying targeting, frequency and other settings in EasyAds.

Here are all the advantages of our Direct Deals in a nutshell:

Quick access to over 20 premium publishers
Simplified campaign launch process
Guaranteed visibility over 50%
Fixed creative size 300x600
Option for external tracking (3rd party tracking tag)
Personal assistant who monitors the campaign execution
No mandatory contractual commitment to us or to the media
Option for deferred payment of campaigns (for agencies only)

Creating Interactive HTML5 Banners

We understand that when a client pays for views, creative is of utmost importance. That is why we have created a collection of HTML5 banners that are ready to be customized for you. Professionally designed HTML5 ads significantly increase the effectiveness of banners, and their interactivity and every user interaction with them is measured by our platform.

Looking to advertise on Bulgarian online media?

We’d be glad if our approach to executing direct deals is of interest to you! If you’d like to explore how it can be applied to your brand, feel free to contact us or create your free account on the platform →

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