How to upload our HTML5 banners on Google Ads
I. Creating a campaign in your Google Ads Account
Before uploading the banners, you need to have a campaign and ad group created in your Google Ads account. Name your campaign and ad group as follows:
Campaign name: EasyAds
Ad Group name: EasyAds
After successfully uploading the banners, you can rename them as you wish to make them more exact, for example: EasyAds - REM - DPA - ViewContent 7D
Recommended setup for remarketing campaigns
We recommend the following campaign setup when using a remarketing campaign:
Campaign type: Standard Display Campaign
Objective: Website Traffic
Languages: English & Bulgarian
Bidding: Manual CPC (0.10 EUR per click)
Device: Mobile or Computer
Operating system: Android (other OS/Browsers do not support 3rd party cookies)
Ad Rotation: Do not optimize
Frequency management: 3 per day
App Exclusion:
We recommend excluding all apps from the campaign to prevent low quality clicks and cookie related issues. You can easily exclude all apps at once by entering this in the placement exclusion field: mobileappcategory::69500
Audience Targeting:
If you are going to do remarketing, use an audience from your linked GA4. Target a GA4 audience, for example: include ViewContent last 7 days, exclude Purchased last 7 days.
II. Submitting banners for upload to your Google Ads Account
Our dynamic HTML5 creatives can only be uploaded to Google Ads by a Google representative. This is possible by submitting an excel file with the Google 3rd party tag form (see the link below).
Step 1 - Fill out the excel file
Download this excel sheet and fill out the fields: 3PAS Media Plan with Tags
Pay attention to the following:
- Campaign Name (must be an existing campaign)
- Ad Group Name (must be an existing ad group)
- Placement Name (label of the banner ad)
- Tag (this is the EasyPlatform javascript tag)
Step 2- Complete and submit the Google 3rd party tag form
Visit this page, complete the form and upload the excel file and submit it: https://support.google.com/google-ads/answer/6161966
Important - Switch browser user to be the same as your Google Ads account before you start filling in the form!
Contact name: fill in the contact name accociated with your Google account
Contact email: fill in the contact email accociated with your Google account
Email CC: fill in the contact name accociated with your Google account
Select a Google Ads Customer ID : you have to be signed in to your Google profile in the browser in order to be able to chooose it here
Campaign / Ad go live: choose "Today/Already live"
Campaign budget: choose "Less than $50,000"
Campaign Type: choose "Display Campaign" and then check "Ad tag" ("Display campaign 1x1 pixel" would be a wrong option!)
Please confirm status post implementation: choose Enable
Do you have a Google Account Manager? choose "No"
Submit an attachment: attach the excel file "3PAS Media Plan with Tags"
Have you attached any necessary tags or other required documents?: choose "Yes"
SUBMIT THE FORM
* You should see the message: "Your email has been sent!"
Step 3 - Wait for confirmation emails
Wait for email confirmation that the form was received(it comes almost immediatelly).
Wait for another email confirmaton that the banner has been uploaded to your Google Ads account (usually it comes within 48 hours). You should see the banner in your campaign/ad group with status "Under review".
Wait for ad approval (usualy within 24 hours after the the upload). You should see the banner in your campaign/ad group to receive the status "Eligible" or "Approved".
Important! Upload only supported third-party ad serving banner sizes:
- 160 x 600
- 300 x 250 - popular
- 300 x 600 - popular
- 320 x 100
- 336 x 280 - popular
- 580 x 400
- 728 x 90
- 970 x 90
- 970 x 250