Click to Reveal - Blend of Coffee Beans

To introduce the new Tchibo Variazione blend of coffee beans, we designed an engaging HTML5 banner that visually captures the essence of the brand’s message. At the heart of the creative is the product packaging, shown in sharp focus, accompanied by a floating selection of coffee milk specialties and their recipes.

Our goal was to encourage user interaction and increase the time, spent with the banner. To achieve this, we implemented a click-to-reveal feature, allowing users to explore info boxes containing detailed recipes for each specialty drink — from smooth lattes to aromatic caffè crema variations.

Inspired by the idea that your coffee preferences shift with your mood and environment, the banner perfectly reflects Tchibo Variazione’s versatility.