Gamification - Flip Cards - Travel Insurance

Travel is one of the favourite activities for most of us. Seeing new places, tasting new food, experiencing other cultures, cities and landscapes. Everybody focuses mainly about the positive side of traveling without giving much thought about the potential bad things that can happen. Well, our client Yettel is thinking about them too and offers a special travel insurance that the clients can use to be prepared for all the situations.

But it is not so easy to communicate this line of thought trough good emotions and positive wording. With our partner agency we shaped a gamification to ensure that we are targeting the right audience that has travel plans and likes to go abroad. After the users interact with one of the more common travel destinations for Bulgarians the user sees a second set of positive messages - different comparisons about the daily amount of the insurance in order to communicate how easy and affordable it is.