Pull Bar – Building Solutions
As part of the creative mix, we added two more HTML5 banners for the client apart from the explorer with video. Both use the pull-to-reveal concept which in this case is used as an intriguing way to show exactly how the products can benefit consumers. By moving the pull bar the user can see a "before and after" of installing rooftop windows. This is a perfect example of positive user experience with a strong advertising message. While the user is having fun moving the pull bar - they are receiving a visual representation of how the product can improve their home!