Slot Machine - Online Casino

Let’s talk about how gamification can be used as a successful engagement concept in online advertising. Rather than rely on just standard images and catchy text – why not magnify user experience and embrace interactivity? Gamification lets users interact with ads by swiping, scrolling, dragging, etc. different elements as part of a mock-up game in the banner ad itself.

This interactive game banner recreates a slot machine experience inside the banner, insinuating a real slot machine game. Users could spin the slot machine via click or tap on mobile and play for a prize. The second one is a Wheel of Fortune concept – users could spin via click or swipe and test their luck. Both banners closely resemble real games available in the online casino!

When brainstorming for your next ad campaign, keep gamification in mind. Adding an element of interaction is a great way to keep your audience engaged, and ultimately serve relevant and effective ads.