Geo Personalization - Building Solutions

We love a good practical solution as much as we do a creative one. We took it one step further with this HTML5 banner.

Some context - our client is a major name in the construction industry. In order to promote their thermal insulation systems - they went on a nation tour and visited different cities where they showcased their products, answered questions and provided valuable insights. Rather than create separate creatives for each city and target users accordingly, we thought of a better solution.

Depending on the user’s geolocation - the banner shows the city the user is at and the dates when Roefix will be visiting. The user can still use the drop-down menu and change the location per their choice, and see the correct tour dates.