Game Promotion Strategy - Tab Navigation + Video - Facade Renovation

This second example is more rich in textual content and it offers two tabs to switch through and read about the game. It continues the communication from the first interactive banner. The first tab offers insight on the prize - a full façade renovation while the second informs users how to participate in it. To stand out, a promotional video was embedded and auto-played on the banner. A red bar was locked in place at the bottom to convey the game deadline. In this case, the company logo was present at all times, right at the top.

The best part of this strategy is that the banners themselves are enough to convey the entire ad concept and serve as a landing page. First, we have elements to grasp attention, info on what the game is, how to participate, who the organizer/brand is, game deadline. Before even initiating a click, users are already informed of the client's activity. They can confidently proceed to the website and directly sign-up as they already know what to expect, in detail.