Two-step Banner Concept: Form - Fitness Center

Once familiar with the promotion, users were retargeted with this second HTML5 banner. In order to book a free workout at a venue, users had to leave their phone number in a form on the client's website and await a call from an agent. We decided to aid users with this and make the form even more accessible and easy to fill. For this reason, we created the remarketing banner with an embedded text box so users could directly send their telephone number from the ad and book their free workout! The backdrop motion draws attention while the various animated elements and shadow effect direct the user towards the text box. Of course, everything was GDPR friendly with a mandatory check box providing user consent for data usage.

HTML5 banner ads work great together when they are set-up in a sequential ad strategy. Here we showcased how the first banner spreads awareness, the second generates leads. Nowadays users prefer to make informed decisions regarding their online activity and what's better than getting your message across while still on banner level!