Multi Step Banner Strategy - Mattress Brand
We are happy to present another two-step banner strategy for a renowned mattress and bedding brand. Our main goal was to promote their products but help the users to find the best product for their need and in the same time to help the advertiser personalize their communication.
To explore the users opinion, we created a poll banner asking them to choose their desired mattress type: luxurious, ergonomic, or firmer with a reasonable price. After making their choice a short description of the mattress and a custom call-to-action button appears to further give more information about the product of the company that meets the criteria. After clicking the button the user is sent to the product page where they can do their research and purchase the product!
The user journey is just starting here
The poll banner is just the first step to find out about the users preferences. Our technology gives the advertiser the opportunity to continue the communication with the users in a personalized way according to the preference! That is why the users see different follow up retargeting ads according to their choice in the banner. And all this without data from a website Pixel!
We created different banners for the different products in the Poll Banner:
- Carousel Banner with the crucial USPs
- Video Banner with explanatory visual materials
- Info Box Banner with more information about the product