Card Swipe - Online Shoe Store

We love thinking up of new ways to use our interactive concepts. And with this banner we did just that. The card swipe functionality is perfect for engagement and it is only logical we decided to combine it with a product portrayal strategy.

A rich product selection is always a challenge for advertising - how do you advertise the relevant product to a user without overly complicating the ad and wasting time and resources on a wide range of creatives? Easy - you let the user pick out their favorite product, by themselves, while still on banner level. Thankfully we had the perfect client - a major online shoe store - who could benefit from the idea.

The card swipe concept came in handy here as it allows users to swipe through the products and "heart" or "cross" them. Then, once the card stack is completed, all the favorited products are listed on the final side and users can click and visit the individual product page. Whatever their choice may be - we ensure users have seen the product range, provided their opinion and, upon their choice, willingly visited the product page. What more is there to ask from a banner ad?