Flip + Video - Soft Drink

This banner is part of a major display campaign looking to promote and expose the product to a wide audience during the Summer months. The client provided us with static banner ads but we wanted to move things up a bit. Sometimes just a few added animations or interactive elements here and there make e big difference in the campaign run.

Conceptually - it is a very simple idea which requires very little but gets results. The flip movement catches the user eye, CTA tells them what to do (flip and discover), and finally the successfully initiated flip starts the product video. It is a very straightforward user path, with a very high engagement rate.

The second banner side is made up entirely of the vertical product video. We always recommend using the vertical formats for banner display advertising as it fills up the banner space in its entirety, users are familiar with it from other digital channels, and it is a much better format to communicate your product or service with.