Pull Bar + Video - Alcoholic Drink

For the upcoming summer season, one of our clients launched their new alcoholic drink refreshments. They were looking for a new and creative way to advertise the drinks and we created two separate HTML5 banners to showcase the products.

For our first idea we decided on a banner with a Pull bar. The user can slide the bar from side to side and reveal the two new tastes of the drink. Very simple yet effective approach as the user easily memorizes the ad messaged due to the literal "hands-on" approach it uses. To back up our statement - interaction rate skyrocket, with an average rate of 5%-6%. The interactive field takes up most of the banner with the campaign slogan featured at the top. The next step was a remarketing banner.