In-banner video - Brand awareness
Here we have an HTML5 banner example which focuses on simplicity and grasps attention in a non-intrusive way - flip to watch a video.
The banner itself is focused on brand identity, setting focus on the logo, a product can and a commercial. The video on the second screen starts playing after the user clicks and flips the ad. This helps grasp user attention instantly and plays the video with the sound switch ON.