Creative Funnel Concept with two phases – Suburban Development

Botanica Lozen is a new type of suburb which offers a healthy, calm, safe and active lifestyle in a suburban environment. Its concept is to offer a nature-friendly way of living that is supportive of the environment and local biodiversity - a place where the modern person lives in harmony with nature and not to its detriment.

Our task with this project was to offer a creative funnel concept which isolates potential customers. In the first stage - our target was people who want to improve their life by moving to a quiet residential suburb. In order to achieve our goal, we created an interactive HTML5 voting banner that focuses on people's desire for a better life outside the busy city and in the banner we asked them to choose/vote for a certain priority - peace and quiet; clean air or space and greenery. Users who click and vote are added to an audience of prospects.