Scratch & Discover - New Store

This HTML5 banner comes with a “scratch-off” field which reveals a hidden object, promotion or upcoming event. After scratching off the first image, underneath is more information about the exact promotion and a call-to-action button to visit and read more.

This HTML5 ad is the perfect mix of technology and marketing psychology. The users are curious to find out what is underneath the scratch-off field while at the same time are having fun doing so. This way we effectively fight banner blindness and lead to a high percentage of user interactions and engagement with the banner.