Frequently Asked Questions - Publishers


On this page you will find all the information how to participate in the platform as a Publisher and how to generate revenue by placing our ad tags.


EasyPlatform is interactive management system for online advertisements. By placing ad tags on your site you begin generating revenue for displaying our ads. EasyPlatform may be the main source of revenue for a site as well as supplementary to other networks and direct sales. Our ad tags are fully compatible with different ad servers like DoubleClick for Publishers (DFP), AdOcean, SmartAdServer, Revive and many others.

Yes, they are completely compatible. You can combine EasyPlatform with Google AdSense on the same page. We don't recommend replacing AdSense with EasyPlatform ads but instead use them both. The most effective way to do this would be placing our ads directly after the highest-earning AdSense unit. Or you can use our passback option and set a minimum RPM (revenue per 1000 impressions) for each ad spot. If our expected RPM does not meet the required minimum value, the impression will be taken by your alternative tag and not by EasyPlatform.

ADDING NEW WEBSITES


In order to work with the platform as a Publisher and to generate ad revenue you have to apply first with a website. When your inquiry is approved by an administrator, you will receive a confirmation email and you will be able to finalize the registration as a Publisher. If you want to participate with several websites, please do not make multiple registrations - choose the biggest website and apply with it. After it has been approved you will be able to list your other sites.

In order to be reviewed your site, it has to meet the following requirements:

  • Top-level domain.
  • Minimum 5 000 unique visits daily
  • Professional webdesign
  • Quality content


Please, be aware that even meeting all the basic criteria does not guarantee you approval in the platform. Beside the requirements the approval is decided upon additional subjective factors as well as the current need for additional need for new placements.

The following content is not approved in the platform and the websites which contain such will be blocked or not approved in the first place: adult, pornography, drugs, violence, non appropriate language, discrimination regarding sex, race, religion, nationality, sexual identity or age.

Of course! After successful registration as a Publisher in the platform you may suggest other websites to our network. In order to do that you just have to navigate through menu Sites after successful login and to click on the button Add new website. The newly added sites will be reviewed by our admins as well before there are approved.

All your currently active and approved websites are listed in menu Websites. You may edit their settings or add new ones.

The sites in the platform are three types: Waiting, Approved and Blocked:

  • Waiting – the newly added site is beeing reviewed by our admins and is not yet active.
  • Approved – the website is approved in the platform and is fully active. You can create new ad spots for it and generate revenue.
  • Blocked - the website is not approved by our admins or is blocked after being active. The blocked websites are not listed in Sites menu.

Your website may be blocked because of the following reasons:

  • The newly added site is reviewed by the admins and is not approved.
  • The site is blocked because of lack of activity in the platfom and ad impressions.
  • The site is blocked because of publishing non appropriate content according to the Terms of Use of the platform after being active.
  • The site is blocked because it was not reachable for long period of time.
  • The site is blocked because of violation of the Terms of Use regarding generating artificial impressions or clicks on the ads. In this case the website is blocked permanently and the Publisher is held under responsibility for financial losses.

AD DISPLAYING AND CONTROL


In order to begin displaying ads, first you have to create ad spots and to place them on your site.

You can find the button Add new ad spot and list with all your existing ones in menu Ad Spots. After creating the new ad spot, it will be displayed in a pop-up window and you will be able to copy it in order to place it in your site. You can access the tag by clicking on Generate tag as well under the name of the ad spot. Place the code directly into the site or by using your ad server but do not use iframe tag.

The platform works with many Publishers who use different ad servers. Our codes work currently without problems with Doubleclick For Publishers (DFP), Smart AdServer, Ad Ocean, OpenAds, Wordpress Plugins and others. If you are faced with some difficulties in implementing our tags, please contact us for assistance.

After you create a new ad spot there is an activation time which is about 15 minutes. After this time, and most times in less time the ad spot will be active and will be showing advertisements. You may place the tag in your site right away but it will be active and showing ads after the time for activation.

The reasons for the lack of ads may be the following:

  • The activation time has not yet passed (about 15 min ).
  • Incorrect implementation - parts of the code have been changed or removed or there is some kind of interruption in the structure. Please try to copy the tag again and place it as it is.
  • The domain where the tag ode is placed is different from the domain of the website. The tag is valid only for the specific site. If the tag is served by an ad server on another domain you have to define it in your website settings in order the tag to work.
For full cooperation about your ad spots, please contact our team.

Yes, you may filter any ad by filtering the domain it redirects to. In menu Websites edit the Settings of the site you want to modify.In the field Ad Blocking choose the ad type you want to filter and enter the domain to block. Entering the domain website.com for example blocks all the ads who redirect to that domain for the current and future campaigns.

You can find all the statistics in menu Reports. In the module use the different options to see the data grouped by date, site, ad spot.

PAYMENTS


The minimum amount to request for payment is 100 EUR. You may request the amount after the month has ended. If the amount for the last month is less than the required minimum, the generated revenue is saved in your profile and you can withdraw it when the threshold is reached.

We pay via Wire transfer or PayPal.

You may request a payment in your profile in menu Payments. Click the button Withdraw Amount and choose one or more months and the amount for withdraw will be calculated automatically.

We pay on monthly basis, NET30. This means that the payment will be made up to 30 days after the date of request. For example: The pending amount for May 2017 (and previous months) may be requested for payment as early as 1st of June and will be paid until the end of June.

All the amounts in the platform are without VAT. The platform is registered in Bulgaria and the VAT is managed by the local legislation.

We need an invoice from you in order to make the payments. The invoice has to be electronically signed in order not to send it physically and sent to our email: team@easyplatform.com.

Yes, you may change the data whenever you like to but be aware that it is not recommended to do it while you have already requested a payment because the payment may be made with your old data.

OTHER


You may contact us through our Support module. You may Issue a new ticket and explain the difficulties or ask us your questions. We are available to you on our email adress as well - team@easyplatform.com.