Scratch to Reveal - Summer Vibes

In collaboration with the client's Ad Agency, we developed an innovative way to promote the client's iconic beverage while staying true to the tradition of their renowned video ads. This time, we've added a twist by creating a Scratch banner. Users engage with the ad by scratching away the ice to reveal the image beneath, adding an element of interactivity and surprise to the experience. On the second screen, the popular video ad is presented and played inside the banner itself, seamlessly integrating the iconic ad into the user experience. Discover the classic beverage in a fresh, exciting way with our Scratch banner.