Flip Video - Cosmetics

Our client had very dynamic and eye-catching video to promote the fall promotion activities, but as we know when a consumer voluntarily views an ad, it results in a significant impact on brand lift metrics, whether they viewed for 2s or 20s. We believe that a voluntary video view is worth more than a preroll for example. The video is hidden on the back of the flip card and the users see it after they interact with the card.

By implementing the percentage of the promo on the first screen we provide the users with more context and more reasons to discover what awaits them on the back.