Flip Video - Refreshing Drink

When a consumer voluntarily views an ad, it results in a significant impact on brand lift metrics, whether they viewed for 2s or 20s. In this case the video is slightly longer (30 seconds) and has really positive attitude and stimulus. The video is hidden on the back of the flip card in order to be voluntarily watched and to gain all the positives of this user behavior.

The users watch the video with sound on because the user has initiated the video play. The audio delivers even more to the experience and adds to the effect of the ad making it even more engaging and fun.