Touch to Reveal – Health Supplement
One of the biggest challenges which health supplements face is the stream of competitors in almost every category. So even if you have a high-quality product, unique ingredients, stylish package - you still need to stand out fromm the crowd.
This was our main goal with this HTML5 ad - win user attention on our side with an interactive concept, while still staying relevant with the ad message. We focused around the touch to reveal concept, intertwined with the multitude of beneficial ingredients of the product. Once tapped or clicked, the scond slide is revealed with four of the major components, with a cool animation for each circle from inside the pill later being a component. There is a CTA urging users to click and find out the rest of the benefits of the supplement.
For years now, we have been fighting banner blindness using interactivity, engaging visualizations, gamification, and creative ideas along your side.