Card Flip Game + Video - Pharmaceuticals

We were asked to create a banner as part of a product placement and awareness strategy to promote a pharmaceutical product for pain relief. One of its main KSP was that is a mix of both ibuprofen and paracetamol. We circled around this duality for our various marketing activities for the client. Also, since we are still crazy around engagement via gamification - we made a mix of both.

An HTML5 banner was created using the card flip concept. Four cards were listed with four different pain ailments. Users were asked to flip two of them which then revealed the second part of the banner. It was created around the product with a promotional video, product image, product logo, company logo and text revealing that it is the perfect pain relief solution.