Two-step banner strategy - Carousel - Health Supplements

The second banner was created for a remarketing purpose. All data on interactions (slides, mouse over) made on the first banner was stored and used for remarketing. Users who interacted with the first ad were then retargeted with the second banner. It has a more direct approach as users were already informed about the promotion - the product package was featured for a reminder, 3 key selling points were listed and a fresh and natural color palette to pull it all together.