Card Navigation via Swipe - Online Dating Platform

Introducing yet another interactive concept - the swipe motion card navigation.

We created this interactive HTML5 banner with the idea the promote an online dating website and its user base. The popular swipe left - swipe right motion associated with the online dating scene came in perfect usage for our concept. Users could swipe through the user cards and engage with the banner. After the stack of users was empty - a call to action text was shown to promote registration in the website.

To add to the experience, a sound effect was added to each swipe, depending if the user "liked" or "declined" the card. This added to the playful element and experience with the ad - try it out yourself! Also, apart from the swipe motion, users could also navigate through the cards via the two buttons with a heart and cross sign.

We believe the main conclusion from this example is to just remember that the boundaries to online advertising are close to non-existent and the possible concepts endless.