Video Banner - Film Promotion
This HTML5 banner ad with an embedded YouTube video was used to promote an upcoming film about one of Bulgaria's national heroes. We wanted to get the word out and interest online users with the movie so we chose to directly auto-play the movie trailer in the ad itself.
The look and feel of this banner is cinematic, with matching static visuals, creating a fully immersive experience for the target audience. The auto-play provides instant engagement with the video and the sound controls allow users to trigger the sound per their choice. The entire concept follows the visuals of the other marketing channels, promoting the movie for a balanced and consistent ad approach.