Product Carousel – Dairy Industry

Traditional Bulgarian buttermilk is a national treasure and we created an entire marketing strategy around the promotion of the product for one of the largest dairy producers in Bulgaria.

The first step of our project was to create an article based on the numerous benefits of traditional Bulgarian yogurt, why it is such a loved product worldwide, and introduce our client with info of the company, why it is preferred by consumers and professional statements of their Technical Engineer.

Next, all readers of the article were remarketed via the HTML5 banner you see here. Up top, we have the company logo as users saw it on the article itself. The traditional Bulgarian shevica is also present as an additional reminder of the article context. In a carousel, we listed some of Bozhentsi’s top sellers with their product picture. Users could click on the product and were landed on the specific product page!

This is another one of our successful examples of our Article + Remarketing HTML5 banner concepts. The idea is that users first read quality content on a certain topic, get introduced to a certain product/service/brand, and then start seeing ads on the same topic!