Scratch to Reveal + In-banner video – Offer Promotion

With the nearing of the end of the Winter sports season, our client wanted to promote their limited-time offers for room accommodation. Since the hotel is a 5 star preferred winter resort, we wanted the banner to resonate with their reputation while still getting the message across.

We created a two-side HTML5 banner - the first slide catches user while; the second conveys the ad message. To grasp attention - we added an attractive winter photo of happy winter sport enthusiasts and a scratch-to-reveal card. A short text urges users to use the coin and "scratch off" the certain field. The element resembles closely a scratch card which usually promises a chance to win a prize. Our banner does not fail to deliver - after scratching, the user is provided with the promotional offer of the hotel.

After revealing, a promotional video auto-plays and portrays the fine dining and accommodation experience. Below, an animated text describes the offer, the price and a call-to-action button to click and learn more. Another successful example of getting your message across in a memorable way.