Product Feed Banner - Online Supermarket

Here we introduce another example of our in-banner product feed. This is a highly rich-content HTML5 banner if there ever was one. Our client was an online supermarket with a wide variety of consumer goods. We wanted to aid online users in their search of their desired products in a unique and playful way.

The banner includes four buyer personas, a short description of why each of them has chosen the online supermarket, and a product feed featuring some of their favorite products. The four personas represent a hard-working accountant, looking to save time; a vegan family, interested in vegan goods, a manager, looking for quality and expensive goods, and finally - a sport enthusiast and couch potato with a love for junk food.

The idea is for the user to self-identify with a buyer persona and see relevant goods and shopping list ideas. At the same time, the brand is able to promote a large range of their products and create a sense of product multitude and inclusivity.