In-banner video – Shoes & Accessories Brand

We wanted to boost awareness and consideration for a major shoes and accessories brand on their latest Unique & United brand promotion.Two separate HTML5 product banners were created - one leading to the women's apparel section and one for the men's. For both banners, we decided on our proven in-banner video strategy for maximum visual engagement, especially since we had a custom-shot promotional video on which we could focus on. The video starts playing on its own and as soon as the user scrolls the ad in to view the video is already in action which helps grasp user attention instantly.