Touch to Reveal - 2-Step Strategy - Home Renovation

The first banner embodies two different slides. It presents the company logo and name plus a mention of their 30 year anniversary. The main focus is the interactive animated element which showcases the fingerprint door unlock feature. The idea here is to provide a hands-on experience of how the door would actually work. This way we engage the users and help them experience the product and special feature.

After the user clicks or taps the element and "unlocks" the door - the second screen is shown. It provides more information about the unique benefits of owning such a door. There is an animated Call-To-Action button which draws attention to follow and find out more about the model on the website of the advertiser.

With only one banner we are able to communicate the company, the innovative new product and four main benefits of buying before the user even reaches the landing page! But we want to continue the communication after the user already has experienced the new model with another banner.