Pull Bar - Event Promotion

This banner incorporates two main components - an interactive pull bar and a two-sided view of the banner. Using the pull bar, the user moves it up and down and reveals two different sides of the ad.

First, when sliding down - bullet points with benefits of participating in the event are revealed with a call-to-action button to click and learn more. The upper half of the side is where the logo and name of the event is set for further awareness. 

Second, when sliding up - info about the date and location of the event is provided as well as an image of the lector. Again, there is a call-to-action button with an interactive element to further draw the attention of the user.

The main benefit of this HTML5 banner is being able to provide lots of information about the event on banner level. Before initiating a click the user already knows the name of the event, location, date, lector as well as benefits of attending! This is a great way to advertise your service if you want to draw informed users to your website. The next step in our strategy was to remind users about the event via retargeting with a second banner.