In-Banner Video - Electronics

Starting with an auto-play video and an intriguing copy, this animated banner speaks for itself. The ad contains an inspiring video of the new LG OLED TV. In case the user wants to know more about this super cool TV, then once the video is over, they can click and browse through the advertiser's website.

The video offers lots of visual information and brand awareness which is harder to achieve with a single static image. The video itself attracts the users' attention while the text and buttons engage them to read and click. If we play a video ad without additional text and explanations, we risk to lose the more impatient users who wouldn't watch the video to the end.