Publisher Information

EasyPlatform is open for all quality Publishers who meet our criteria for content and daily unique visits. We have built our own private marketplace in selected European countries, but we also manage a unique 3rd party income aggregator for our International Publishers. The mix of these two transnational models give you better monetization effects, guaranteed!

We use an advanced algorithm ecosystem based on the ultra fast passback waterfall functionality. Our technology draws conclusions based on historic observations and/or real-time data and brings the best advertising demand for your website.

Your direct sales will grow

We do not cannibalize your direct sales, we even help them grow! In some EMEA countries, we have built strong partnerships with the leading advertising and media agencies. Your site inventory can be listed in our own private marketplace and immediately become available for booking.

Beside this, our experts are familiar with the specifics of your sites and help you with the international programmatic deals. If there are advertisers bidding heavily for your inventory in the open ad exchange, we will help you to monetize better. You can prepare a customized offer for them or you can give them higher floor prices. You can also limit certain advertisers or ad categories from displaying on your inventory if your own sales strategy requires it.

3rd party platforms we work with

After many years of experience, we know almost everything about programmatic. It seems a very complicated ecosystem, but in fact there are not many platforms which are worth working with. We pick no more than three, organize them into a Passback Waterfall (Ad Chain) and setup it individually for you. Then, our team of Ad Revenue Optimization Experts test manually different floor prices for your placements. We know exactly how to tweak your website so you can get the highest possible revenue from your ad inventory. As a result, we deliver you the highest possible ad revenue!

Real-time reports, Transparency, Fast payments

In opposite to many other platforms or SSP services, with us you get ultra fast, real time statistics! Our engine brings all the 3rd party data directly to your profile. You get access to an online panel where you see all the stats and create custom reports.

We transfer you money 30 days after the month’s end. It’s an industry standard and we keep this practice with no exception since 2006. Our platform is so easy to use, but if you need help you can also message us any time and get 24/7 support.

How to start

To become a publisher in our platform, please read the requirements below and apply with a website. After completing a simple and completely free registration, you will have a dedicated Publisher Manager to guide you through all the steps of the optimization. At the beginning he will ask you for some information and share recommendations with you concerning the arrangement of placements. Then, he will send you our ad tags for implementation and start of the trial period. Whatever he offers to you, it has been tested.

At the end of the optimization process you will see the increase of your ad revenue and better CPM levels. Our mission is to deliver more income with less effort on your side. Becoming part of our platform, you can expect higher and constant revenue, loyalty and а long-lasting partnership.

Requirements for Websites / Publishers

In order to be reviewed, your website should meet the following criteria:

Please be aware that meeting the minimum requirements does not guarantee the approval of your website in our network. Besides the criteria above, there are subjective factors for the admission of a website as well as the current need of new advertising placements.