How to add a 3rd party ad (ad serving tags) to Google Ads


Step 1
Fill in the Google 3rd party tag excel file
Download this excel sheet and fill in the fields: 3PAS Media Plan with Tags

Pay attention to the following:
- Campaign Name (must be an existing campaign)
- Ad Group Name (must be an existing ad group)
- Placement Name (label of the banner ad)
- Tag (this is the EasyPlatform javascript tag)

Step 2
Complete the Google 3rd party tag form
Visit this page, complete the form and upload the excel file and submit it: https://support.google.com/google-ads/answer/6161966

Important - Switch browser user to be the same as your Google Ads account before you start filling in the form!

Contact name: fill in the contact name accociated with your Google account
Contact email: fill in the contact email accociated with your Google account
Email CC: fill in the contact name accociated with your Google account
Select a Google Ads Customer ID : you have to be signed in to your Google profile in the browser in order to be able to chooose it here
Campaign / Ad go live: choose "Today/Already live"
Campaign budget: choose "Less than $50,000"
Campaign Type: choose "Display Campaign"

Do you have a Google Account Manager? choose "No"

Submit an attachment: attach the excel file "3PAS Media Plan with Tags"

Have you attached any necessary tags or other required documents?: choose "Yes"

SUBMIT the form
* You should see the message: "Your email has been sent!"

Step 3
Wait for email confirmation that the form was received(it comes almost immediatelly).
Wait for another email confirmaton that the banner has been uploaded to your Google Ads account (usually it comes within 48 hours). You should see the banner in your campaign/ad group with status "Under review".
Wait for ad approval (usualy within 24 hours after the the upload). You should see the banner in your campaign/ad group to receive the status "Eligible" or "Approved".

Important! Upload only supported third-party ad serving banner sizes:
- 160 x 600
- 300 x 250 - popular
- 300 x 600 - popular
- 320 x 100
- 336 x 280 - popular
- 580 x 400
- 728 x 90
- 970 x 90
- 970 x 250