EasyPlatform offers automated programmatic media buying in numerous quality European publishers. Since 2006 our mission is to shrink the relationship divide between publishers and advertisers by building an unique and efficient marketplace for both sides.
Our advertising platform includes an array of ad management and targeting modules, helping publishers and advertisers to manage, traffic and report on their online advertising campaigns. It is easy enough to use, but powerful enough to produce great results!
Our technological infrastructure is standing up to the most demanding standards for effectiveness and stability. The ad optimization methodology, as well as the targeting and reporting abilities turned the platform into a preferred marketing tool for advertising or digital agencies and for numerous direct advertisers.
These are just some of the features that have made the platform a preferred product for our clients:
Ad buying has never been this simple! Мarketers can book campaigns directly with the click of a button and access all publisher inventory directly. So business is maximized, and advertising cost is affordable.
Our team of advertising experts is here to help you with personalized recommendations. If you need inventory we don't offer or more impressions from specific publishers, just ask. We'll assist you to get this exclusive reach and negotiate the best possible conditions for you.
New publishers are contacted personally, vetted and added weekly. Our low acceptance rate of new websites is proof of our strict quality control. After acceptance, we keep direct and long term relationships with all publishers and monitor the quality of their placements.
You can create static or animated html5 ads smart and easy. Upload your own pictures or grab a stock image from our free gallery. Add a call-to-action button, a short title and a good description and let our publishers experiment with different font (or background) colors and ad sizes.
Have you tried to settle payments with many publishers, every month? Well, we manage this and even gladly take this part of the advertising process to us. Automated ad buying can be an easy thing if you have a partner like us!
We designed our advertising technology to be reliable and super-fast. Here are some more details about it:
No waiting hours or days for reporting, because data is recorded in real-time. You do not have to wonder where your ads are being shown ever again. We provide full transparency and reports down to the exact site, placement and creative.
We have experience with multiple ad servers, so if you need to upload hosted creatives by inserting 3rd party ad tags, you should just contact us. EasyPlatform supports 3rd party ad tags by DoubleClick, Revive (OpenX), Smart, Appnexus, DG MediaMind, AdOcean etc.
Most of our clients use Google Analytics to monitor their websites and find the best and worst performing targeting settings. The good news is that our platform allows you to take a deep research on your advertising traffic by attaching dynamic UTM tags to your landing page URLs.
The faster you serve your ads, the greater the chance users to view or click on them. We provide instant loading of all your ads units optimized by a CDN (content delivery network) depending on the location of the user. With us you get a fast and stable infrastructure that serves ads seamlessly all over the world!