EasyPlatform offers automated guaranteed media buying in numerous quality European publishers. Since 2006 our mission is to shrink the relationship divide between publishers and advertisers by building an unique and efficient marketplace for both sides.
Our advertising platform includes an array of ad management and targeting modules, helping publishers and advertisers to manage, traffic and report on their online advertising campaigns. It is easy enough to use, but powerful enough to produce great results!
The technological infrastructure at EasyPlatform is standing up to the most demanding standards for effectiveness and stability. The ad optimization methodology, as well as the targeting and reporting abilities turned the platform into a preferred marketing tool for advertising or digital agencies and for numerous direct advertisers.
These are just some of the features that have made the platform a preferred product for our clients:
We process over 20 000 аd requests per second and respond to them in under 10 milliseconds. We have invented a unique process of ad optimization that works in real-time and ensures the best possible distribution of your campaign in the selected advertising placements.
No waiting hours or days for reporting, because data is recorded in real-time. You do not have to wonder where your ads are being shown ever again. EasyPlatform provides full transparency and reports down to the exact site, placement and creative.
We have direct relationships with all local websites in our network and take care of the ad regulation and good placements. We give you instant access to millions of impressions on both desktop, tablet and mobile devices every day.
The faster you can serve ads, the greater your chances of a user clicking on it. EasyPlatform secures rapid loading of the ads, perfectly optimized by a CDN according to the user's location. With us, you get a faster, robust infrastructure to deliver your ads seamlessly!
Have you tried to settle with several hundreds contractors at the same time, every month? Well, we manage this and even gladly take this part of the advertising process to us!
Even if you have unique campaign needs, we probably have the right solution for you:
You want to know how each visitor from your ads interacts with your website or landing page? And you probably already use Google Analytics for this purpose? The good news is that EasyPlatform allows full integration with Google Analytics by UTM tagging and Cost Data Import. All the impressions, clicks and costs data from your EasyPlatform campaigns will be copied directly to your Analytics account with no effort.
Some of our clients use their own ad servers to consolidate their campaign data and track the performance in one place. We have experience with multiple ad servers, so if you need 3rd party ad tag support, you should just contact us. EasyPlatform supports 3rd party ad tags by DFP, Revive, SmartAdserver, Appnexus, DG MediaMind, AdOcean etc.
You may have complicated targeting settings, too many ads to upload or too many campaigns to track them properly? We can take the optimization process on your behalf. You can always receive support from our Account Managers, who will gladly help you for better and easier results!
You need more impressions from specific publishers or want to use rich-media creatives and more targeting options? Ask us. We can arrange direct deals, so that you can get more exclusive ad inventory under the best possible conditions and performance guarantees.