EasyPlatform offers automated programmatic media buying in numerous quality Bulgarian and Macedonian publishers. Since 2006 our mission is to shrink the relationship divide between web site owners and advertisers by building an unique and efficient marketplace for both sides.
Our advertising platform includes an array of ad management and targeting modules, helping publishers and advertisers to manage, traffic and report on their online advertising campaigns. It is easy enough to use, but powerful enough to produce great results!
The ad optimization methodology, as well as the targeting and reporting abilities turned EasyPlatform into a preferred marketing tool for advertising or digital agencies and for numerous direct advertisers. You can choose from the different advertising options listed below:
We offer pay-per-click advertising on more than 300 web sites in Bulgaria and Macedonia. New publishers are contacted personally, vetted and added weekly. After acceptance, we keep direct and long term relationships with all publishers and monitor the quality and the traffic of their placements. We have a click cap of 30 minutes, which means that even if an unique user clicks on an ad several times in 30 minutes, we will charge for the first click only.
Direct ad buying has never been this simple! Мarketers can book campaigns directly with the click of a button and access all publisher inventory directly. Each advertising spot has been carefully selected for our marketplace. This will give you guaranteed impressions and help you purchase ads more efficiently on brand safe sites.
Our team of advertising experts is here to help you with personalized recommendations. If you need inventory we don't offer or more impressions from specific publishers, just ask. We'll assist you to get this exclusive reach and negotiate the best possible conditions for you.
Our technological infrastructure is standing up to the most demanding standards for effectiveness and stability. We designed it to be reliable and super-fast. Here are some more details about it:
No waiting hours or days for reporting, because data is recorded in real-time. You do not have to wonder where your ads are being shown ever again. We provide full transparency and reports down to the exact site, placement and creative.
You can create static or animated html5 ads smart and easy. Upload your own pictures or grab a stock image from our free gallery. Add a call-to-action button, a short title and a good description and let our publishers experiment with different font (or background) colors and ad sizes.
We have experience with multiple ad servers, so if you need to upload hosted creatives by inserting 3rd party ad tags, you should just contact us. EasyPlatform supports 3rd party ad tags by DoubleClick, Revive (OpenX), Smart, Appnexus, DG MediaMind, AdOcean etc.
Most of our clients use Google Analytics to monitor their websites and find the best and worst performing targeting settings. The good news is that our platform allows you to take a deep research on your advertising traffic by attaching dynamic UTM tags to your landing page URLs.