Our Advanced Ad Manager is designed for managing direct deals and for reaching a specific website placement exclusively. We offer this kind of media buying in Bulgaria, Croatia and Macedonia and buy directly from the publishers. Our know-how guarantees you high performance and effectiveness while buying at a competitive CPM price from almost all major local Publishers with:
Publish, target and optimize on ad placement level. If you have already experimented with multiple ad placements to find the best-performing ones, now you can focus only on those with best click-through- or conversion-rate. Our team will help you buy at a competitive CPM price.
Schedule campaigns by adding custom periods, days and hours. Apply frequency capping, device and operating system targeting and use our audience center to build and target segments based on users’ activity.
Creatives added to the Advanced Manager go through a fast manual approval process to make sure they're safe and appropriate for the Publisher. If the creative is rejected, feedback is provided with information on what you can do to get your creative approved.
By implementing our pixel code on your website you can easily track any event or conversion with our post-view and post-click technology. If you use interactive HTML5 with your campaigns, you can also see all user interaction - not only clicks but also mouse over, touch (on mobile), scroll, pull, vote, scratch etc.
Our tags are supported and eligible with the majority of dsps, ad exchanges and ad networks. EasyPlatform is also a Google certified third-party ads vendor and Adform DSP local partner. We meet all requirements for third-party ad serving with regard to user privacy, accuracy of measurement, latency, and creative compliance.